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Tracked by the Supermarket 2009 January 29

If you ever signed up for one of the frequent shopper cards in order to get cheaper prices and wondered if they track what you individually bought, I can tell you from personal experience they do. Today I received a call from an 800 number that turned out to be a recording telling me some ice cream cone novelties were being recalled and that I should return them. The novelties had peanuts on them and apparently they were from the same plant that is blamed for the recent salmonella outbreak. I shouldn’t say I am surprised… it is obvious they are using this data for marketing, however I was a bit surprised when I received the call it was used in this way. I guess the moral of the story is if you don’t want anyone to know you eat ice cream cones, pay for the item without the use of a frequent shopper (or credit) card.